Insights

Thoughts, ideas and observations from our Venrock team

author img 1.27.2015
by Richard Kerby

Our Latest Investment - Beckon

Marketing professionals have more data at their fingertips now than at any other point in history. They have more channels to manage, more places to look, more administrative dashboards to monitor, and more decisions to make.What Current Digital Marketing Looks LikeYou have to:Ke

author img 1.27.2015
by Brian Ascher

Why Beckon Beckoned to Me: The Arrival of Marketing Performance Management

In today’s online and mobile world customers are educating themselves about products and services long before any flesh and blood sales persons utters a word. Consumers can easily find their own way to detailed product information, user reviews, professional reviews, demonstration videos, user

author img 1.26.2015
by Bob Kocher, MD

A Courageous First Step

This article was first published in The Health Care Blog.  It is co-authored by Bob Kocher and Farzad Mostashari. Earlier today, Health and Human Services (HHS) Secretary Sylvia Mathews Burwell announced that HHS is doubling down on the historic shift taking place across the health care industry t

author img 12.19.2014
by David Pakman

Here Is What Happens When Your Brand Doesn’t Know Its Customers

Watch the video, then click to see the hundreds of comments…

author img 12.17.2014
by Bob Kocher, MD

How 10 leading health systems pay their doctors

This article was first published in Healthcare: The Journal of Delivery Science and Innovation. It is co-authored by Dhruv Khullar, Robert Kocher, Patrick Conway, and Rahul Rajkumar. Abstract We conducted interviews with senior executives at 10 leading health systems to better understand how organiz

author img 12.8.2014
by Bob Kocher, MD

Why So Many New Tech Companies Are Getting into Health Care

This article was first published in the Harvard Business Review. Note: In addition to Bob Kocher, this post is authored by Bryan Roberts, also an investor at venture capital firm, Venrock. A flood of new health care IT companies has been pouring into the U.S. health care market. The cause of this to

author img 10.28.2014
by David Pakman

The Artist’s Share

There is a commonality in the Hachette/Amazon and Spotify/Pandora/Recording Artist debates and it looks something like this: By not paying enough royalties to the licensor (book publisher, record label), authors and artists are being starved. We are told this is critically bad for authors and artis

author img 9.29.2014
by David Pakman

Dollar Shave Club and the Modern Brands

Dollar Shave Club just celebrated its second birthday. In two short years, this modern men’s lifestyle company has captured about 9% of the U.S. men’s razor cartridge market, according to BGP Group. (This is a measure of market share by units.) It’s a remarkable feat for a young c

author img 9.28.2014
by Nick Beim

A Very Cool Thing I Learned About My Dad

Every so often a family member does something significant that makes you really proud. That happened to me this week when I learned about the full details of the role my Dad played in trying to prevent regulatory failure by the New York Federal Reserve in a pretty astonishing story that was uncover

author img 9.23.2014
by Doug Dooley

Cyber crime wins, CEOs lose

In a world of escalating cyber crime, heads are on the chopping block and its getting bloody. “Uneasy lies the head that wears a crown” is more true than ever for business leaders and CEOs. When Target retail suffered one of the largest cyber security breaches on record—resulting in

author img 9.23.2014
by Bob Kocher, MD

We Are Not All the Same, So Why Should Our Incentives Be The Same?

We are not all the same. Yet health plans and employers seem to think so. They keep designing benefits programs and health plans in a one-size-fits-all approach. What each of us can do to be healthier and reduce healthcare costs for ourselves and our employers or health plans is different. So why is

author img 7.31.2014
by Bob Kocher, MD

Venrock 7

With our fundraising complete for Venrock 7, Bryan Roberts and I are looking forward to putting more capital to work in the healthcare IT space. We believe now is the time for our clunky and expensive healthcare system to be reimagined and we’re seeing some of the most talented entrepreneurs flock