YouNow CEO and founder Adi Sideman talks with Venrock partner David Pakman about his dream of an interconnected and livecasted world, and how he made it a reality with the founding of YouNow. He shares his views on the one pure form of rich media creation, what it’s like to compete with Twitter and Facebook, and how his game development experience helps him to deliver a magical experience to customers. They also discuss how YouNow avoids common safety pitfalls of other social media sites and why New York is the perfect home for the company.

Adi Sideman is a pioneer in participatory media, with more than 20 years of experience creating apps and companies in the user-generated content space. Founded in 2011, YouNow’s mission is to create an interactive platform where anyone can participate and express themselves live.