Latane Conant, CMO of 6sense, joins Venrock partner Brian Ascher to chat about marketing strategy for B2B companies and the role of marketing in corporate culture. They discuss the “First Sip Club” which Conant started during the pandemic to stay connected to fellow SaaS marketers, and she shares how it has evolved to stay relevant in a rapidly changing environment. Conant also discusses her new book No Forms, No Spam, No Cold Calls: The Next Generation of Account-Based Sales and Marketing, which covers her distinct B2B marketing and sales philosophy, and gives advice for junior marketers looking to excel in their careers.

  • Subscribe:

Want more? Here’s the latest on Running Through Walls.

Larry Hamann, co-founder, president, and CEO of Interdict Bio, speaks with Venrock Vice President Mariana Mihalusova about lessons learned from his career in drug discovery. Hamann delves into where his love for organic chemistry stems from and why inclusive environments are essential to building successful teams. He also speaks about the do’s and don'ts when structuring collaborations with big pharma, when a drug is “good enough” to move forward in development and new approaches he's excited for.
  1. The Balancing Act of Drug Discovery
  2. Bust the Liars Without Elevating the Liars
  3. Healthy Skepticism in Product Management
  4. Culture and Connection
  5. High Will Over High Skill